That may be a bit of a provocative headline, but it got you here to read, didn’t it? I want to take just a few minutes and explore the idea as to whether sexual appeal has a place in the world of MLM.
Look at this picture below. It has not sex appeal (unless you like feet), but it does conger up thoughts as to what is happening in this image.
Or, if you take a look at our previous blog post, there are a couple of photos of Giada de Laurentis. Seriously, go take a look at that blog post, then come back here and answer these 3 questions:
- Where did your eyes go on picture #1, picture #2?
- Where did your eyes go next on both pictures?
- Did it cause you to read some of the surrounding text to see what this article was actually about?
You see, if you are like 96% of the people who looked at the two photos at that blog post (if you haven’t looked at the post, click that link above and go see it), then here is what happened for picture #1:
- you first looked at her cleavage, then her smile, and back to her cleavage. Then, you read the paragraph immediately following that photo.
Here is what happened when you looked at picture #2
- your eyes went up and down her bare legs, then looked at her smile, and then again, you look at the paragraph right below the photo.
One interesting note – the percentage is the same for both men and women. Women checked out her cleavage and legs first too.
So, what part does sex have to do with MLM? Well, nothing really. And yet, quite a lot!
If that had been someone totally nude, it would have been a HUGE turn off. HUGE!! It would offend both men and women. But, Giada is very classy, and her sex appeal is natural. She could be in jeans and a t-shirt, and people would still glance at her chest, and then her smile. She’s classy.
Contrast that to a frumpy, dirty, bland, leathery skin, and unkempt woman… people tend to look at the face and click the back button.
People are attracted to bright, beautiful, sexy, colorful and fun. People are turned off by bland, generic, boring, grey scale, and lack of innovation.
So, how does your company stack up? How does the packaging of your products stack up? Are you turning people off before you even get to speak? Are they hitting the back button as fast as they can? Or, are they staring, gazing, doing double takes, and lingering around to read more?
Hmmm…. so sex does NOT have a place in MLM. I believe that. But, the lessons we can learn from sex appeal… something worth thinking about.